Internet Marketing Blog

Hi all,

A lot of people ask what the differences are between the following types of marketing companies:

Advertising Agencies

Ad Agencies

Marketing Agencies

Interactive Agencies

Iteractive Advertising Agencies

Interactive Marketing Agencies

Search Engine Marketing 

And so on, and so on...

 I put together a lens in Squidoo that explains various business models in the Marketing/Advertising Industry and what

We are posting a checklist for you to use when developeing a new website for your company.  We hope you find this checklist useful.

 Web Site Design Marketing Objectives

• What is your primary goal with the site?
  • Establishing your credibility
  • Describing your products or services
  • Completing sales transactions
  • Offering customer service and support
  • Communicating company identity or branding
• What are your

Social media has grown tremendously and is a powerful entity that businesses are keen to make use of for getting a share of the online community's attention.

One reason why social media and social networking sites are being looked as hunting grounds for potential customers is that in these places peer opinions count for a lot. It is not a marketer making his pitch but a product or service user who

Many companies call us inquiring about lead generation over the internet, only to find that pay per click is extemely expensive for their industry. Pay per click is a great program when used properly. It can be very expensive for certain markets, but it can generate immediate results.

A more economical solution to generating leads over the internet is to use social media. Setup a blog to

A main goal of any franchise corporation is to sell franchises. I think it's easier than ever for a franchise to build their brand's reputation over the internet. For example, if you owned a fast food franchise, you could search on Goolge for blogs that are industry related. Get in on the conversations and contribute. Provide valuable feedback on the topics being discussed. Ensure to insert

Social Marketing-  What is it anyway?

Social Marketing is a combination of the use of social media to promote your business.  Although social media is a powerful marketing tool, the use of social media to promote your company should be just one aspect of your overall website traffic building strategy.

 Below we'll cover the main concepts of proper social media marketing.

If your not Blogging, your

Static websites are almost obsolete in my opinion. A dynamic website may cost twice as much, but they are often 100 times more valuable in the long run. With the rise of social media becoming the norm, a static website will leave your business at a major disadvantage. In an economic downturn, many industries are becoming more competitive. More companies are stepping up their internet

When I meet with clients for the first time at our San Diego location, I try to emphasize and keep my clients focused on one primary objective. Everyone gets all wrapped up in the “look and feel” of the website design. The big question that I ask is, once the visitor is on the site, what do you want them to do next? In other words, what is the next step in your sales process?

I always

In San Diego, California, networking with other businesses has always been a difficult challenge.  Besides the San Diego Regional Chamber of Commerce (the largest Chamber of Commerce in California), San Diego also has a long list of smaller, city Chambers of Commerce.  It requires a significant amount of time each month staying on top of all the events, dates and times, and locations.  For