Blog Entries

Three Awesome Ways To Market Your Company and Create Your Branding Identity!

chris@proteusdesign.net — Tue, 29 Jul 2008 08:00:00 +0100

Free Speech- Give a "free" speech about a topic involving your industry. Don't talk in terms of your product directly though; engage the audience with information that is beneficial to them and teases them with your product. If you're a Heating and Air Conditioning company for example, give a free speech on how to save money on energy costs throughout the year. This way you'll be perceived as an industry leader, not just another salesperson. You want people to think of you as a valu [...]

Interactive Marketing Agency

chris@proteusdesign.net — Tue, 15 Jul 2008 08:00:00 +0100

Hi all,

A lot of people ask what the differences are between the following types of marketing companies:

Advertising Agencies

Ad Agencies

Marketing Agencies

Interactive Agencies

Iteractive Advertising Agencies

Interactive Marketing Agencies

Search Engine Marketing

And so on, and so on...

I put together a lens in Squidoo that explains various business models in the Marketing/Advertising Industry and what their responsibili [...]

Useful Web Design Checklist- Website Design Company

webmaster@proteusdesignstudio.com — Mon, 07 Jul 2008 08:00:00 +0100

We are posting a checklist for you to use when developeing a new website for your company. We hope you find this checklist useful.

Web Site Design Marketing Objectives

What is your primary goal with the site?Establishing your credibilityDescribing your products or servicesCompleting sales transactionsOffering customer service and supportCommunicating company identity or brandingWhat are your secondary goals?Search engine friendly?Generate repeat traffic?Encourage visitors [...]

Customer Loyalty Through Social Media

chris@proteusdesign.net — Thu, 03 Jul 2008 08:00:00 +0100

Social media has grown tremendously and is a powerful entity that businesses are keen to make use of for getting a share of the online community's attention.

One reason why social media and social networking sites are being looked as hunting grounds for potential customers is that in these places peer opinions count for a lot. It is not a marketer making his pitch but a product or service user who makes his opinion known. A good word from him can elevate a product in a forum whereas a negative [...]

How to Choose a Website Layout

chris@proteusdesign.net — Tue, 01 Jul 2008 08:00:00 +0100

The layout for a website is as important as the content that is chosen for the website itself. This is because the layout decides how easy a website is to navigate and how easy it is to find things on it. You have probably noticed yourself that there are layouts which are fast and easy to use and ones that you spend more time looking for what you want than it takes to obtain the information once you have found it.

Over all people are more likely to visit and return to websites that are [...]

Internet Leads

chris@proteusdesign.net — Tue, 10 Jun 2008 08:00:00 +0100

Many companies call us inquiring about lead generation over the internet, only to find that pay per click is extemely expensive for their industry. Pay per click is a great program when used properly. It can be very expensive for certain markets, but it can generate immediate results.

A more economical solution to generating leads over the internet is to use social media. Setup a blog to discuss your industry topics. Blog posts need to be done on a regular basis. You can setup [...]

Great Social Media Tools and Widgets

fentana@proteusdesignstudio.com — Tue, 10 Jun 2008 08:00:00 +0100

It amazes me the amount of free widgets and tools available to the Social Media crowd and across the different platforms. I've been collecting as I happen across them, but I'm sure I'm missing TONS more!

Socialmarker - They offer a free service that reduces the time and effort needed to socially bookmark a website/blog.
ShareThis - ShareThis lets you instantly access all of your profiles, blogs, friends, and contacts for easy sharing and updating.
Twhirl - A fantastic Twitter des [...]

Franchises, Internet Marketing and Social Media

chris@proteusdesign.net — Thu, 05 Jun 2008 08:00:00 +0100

A main goal of any franchise corporation is to sell franchises. I think it's easier than ever for a franchise to build their brand's reputation over the internet. For example, if you owned a fast food franchise, you could search on Goolge for blogs that are industry related. Get in on the conversations and contribute. Provide valuable feedback on the topics being discussed. Ensure to insert a backlink to your website or blog whenever possible.

Another suggestion I have for franch [...]

Website Traffic Reporting- Useful Tool

chris@proteusdesign.net — Wed, 28 May 2008 07:00:00 +0100

Want to know how much traffic a website gets? Want to know what the percentage of female visitors on that website is? Quantcast.com is a website that allows advertisers to view visitor reports on websites. It also allows website publishers the opportunity to pull website traffic data to demonstrate value to their advertisers. You can also use it to gain insight on visitor [...]

Using Web 2.0 For Business Development

chris@proteusdesign.net — Thu, 22 May 2008 08:00:00 +0100

Popular Social Media Websites Used For Marketing

Here are just a few social media sites I like to use to market other websites with:

You Tube – I think everyone has seen or heard of YouTube by now. In order to succeed on YouTube and have your video shared, you may want to upload video content that is funny or has some other type of value to your potential audience. A sales pitch about your stuff probably won’t get a large response. The best example I can think o [...]

The Basics of Video Transcoding for YouTube

chris@proteusdesign.net — Thu, 22 May 2008 07:00:00 +0100

By George Mclovin

If you want to broadcast your media across the web and most effective method is to use social video sharing sites such as YouTube, as you may know this particular site allows you to take a video file which may reside in your hard drive and upload it to their servers in order to be published and syndicated.

As easy as video sharing may sound it is not very obvious where many people however, the idea of sharing videos with friends can be very exciting. In ord [...]

A Creative Use of White Space

chris@proteusdesign.net — Fri, 16 May 2008 08:00:00 +0100

The Fundamentals of Social Marketing

chris@proteusdesign.net — Tue, 13 May 2008 08:00:00 +0100

Social Marketing- What is it anyway?

Social Marketing is a combination of the use of social media to promote your business. Although social media is a powerful marketing tool, the use of social media to promote your company should be just one aspect of your overall website traffic building strategy.

Below we'll cover the main concepts of proper social media marketing.

If your not Blogging, your really missing out.

Everyone knows by now that Google lo [...]

San Diego Dynamic Website Designs for business

chris@proteusdesign.net — Sun, 04 May 2008 08:00:00 +0100

Static websites are almost obsolete in my opinion. A dynamic website may cost twice as much, but they are often 100 times more valuable in the long run. With the rise of social media becoming the norm, a static website will leave your business at a major disadvantage. In an economic downturn, many industries are becoming more competitive. More companies are stepping up their internet marketing efforts to gain the advantage over their competitors.

When I meet with clients for the first time at our San Diego location, I try to emphasize and keep my clients focused on one primary objective. Everyone gets all wrapped up in the “look and feel” of the website design. The big question that I ask is, once the visitor is on the site, what do you want them to do next? In other words, what is the next step in your sales process?

I always recommend setting an initial goal of getting th [...]

San Diego Chamber of Commerce and Social Networking

chris@proteusdesign.net — Thu, 01 May 2008 08:00:00 +0100

In San Diego, California, networking with other businesses has always been a difficult challenge. Besides the San Diego Regional Chamber of Commerce (the largest Chamber of Commerce in California), San Diego also has a long list of smaller, city Chambers of Commerce. It requires a significant amount of time each month staying on top of all the events, dates and times, and locations. For maximum exposure, one must then try attending as many events each month as possible. [...]

San Diego- 7 steps for Website Promotion- Marketing

chris@proteusdesign.net — Thu, 24 Apr 2008 08:00:00 +0100

Website promotion should be the primary focus of your internet marketing plan. Pomoting the site effectively and driving the right traffic is more important than the esthetics of the site in my opinion. Don't get me wrong, the site should make a great first impression, it's just that there won't be a first impression if no one sees the sight. This is why constant website promotion is critical for an on line business.

Here are seven fundamental steps for website promotion:

1. [...]

San Diego- Internet Marketing for Small Business

chris@proteusdesign.net — Wed, 23 Apr 2008 08:00:00 +0100

Internet Marketing has never been easier than it is today. With the consistent use of business blogs, the small business can effectively compete for website traffic over the internet. Social Bookmarking websites make mass distribution of Blogs child's play (Almost Literally). The key to effective business blogging is to provide your intended audience with relevant information that most would consider valuable. For instance, I'm almost certain from experience that if you're reading this en [...]

Welcome to Our Blog!

fentana@proteusdesignstudio.com — Wed, 23 Apr 2008 08:00:00 +0100

Hello,

Thank you for visitng Proteus Design Studio. We will be continuously adding to our blog so make sure you visit us often! This will be an area for us to discuss many ideas and exciting "happenings" within the Internet Marketing Industry and we can't wait to share it with you!

In the meantime, if you have questions about Internet Marketing and how it can help your business grow, please take a few moments to send us your questions on our contact form.

See you soon!

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