Many companies call us inquiring about lead generation over the internet, only to find that pay per click is extemely expensive for their industry. Pay per click is a great program when used properly. It can be very expensive for certain markets, but it can generate immediate results.
A more economical solution to generating leads over the internet is to use social media. Setup a blog to discuss your industry topics. Blog posts need to be done on a regular basis. You can setup a free blog at either wordpress.com or blogger.com. Both sites are easy to use and will allow you to be up and running in short order.
Commenting on other peoples blogs is a great way to get noticed in your industry. Goolge your keyword or kewords that you are working on ranking well for (also include the word blog). Find a blog that comes up in your search results that you'd like to participate on. Make sure you put a link to your blog or website when commenting on someone elses blog entry. This way you benefit from a external backlink.
Commenting on someones YouTube video is also another way to build relevant backlinks. Over time, you will see your website increase in rank for the keywords you are focusing on. If you would like to find out how your business model could benefit from using social media, call us to schedule a free social media marketing strategy.